InMobi has acquired MobileAction, a San Francisco-based app analytics and user acquisition platform, for an undisclosed amount. Founded in 2013, MobileAction has established itself as a pioneer in app analytics, providing a comprehensive growth platform for apps and games focused on both organic and paid user acquisition. The company is a trusted partner for app marketers aiming to achieve top rankings on the App Store and Google Play Store, serving industry leaders such as Meta, Square, Zalando, Playtika, and Adidas.
MobileAction's platform offers advanced, AI-driven solutions to automate and optimize Apple Search Ads campaigns. It also provides professional support, custom solutions, and critical data intelligence, enabling users to sharpen their competitive edge in the mobile app ecosystem. The platform leverages extensive data, including insights from over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers, to empower app marketers in their optimization strategies.
This acquisition is strategically significant, integrating MobileAction's robust app analytics and user acquisition capabilities into InMobi's operations. The move is expected to create synergies by combining MobileAction's deep data intelligence and optimization tools with InMobi's broader mobile advertising and marketing technology offerings. This integration aims to provide a more comprehensive suite of solutions for app developers and marketers, enhancing their ability to drive growth and improve performance across the mobile app lifecycle.
The combined entity is poised to deliver enhanced value to clients by offering a more unified and powerful platform for mobile app growth. This integration is anticipated to strengthen InMobi's position in the competitive mobile marketing landscape, enabling it to offer more sophisticated and data-driven solutions for app discovery, engagement, and monetization.