M&A news

EQT Group Acquires Melbourne Storm Rugby Club

EQT Group Acquires Melbourne Storm Rugby Club

AcquisitionEntertainment ProvidersAU

Get the full Melbourne Storm company profile

Access contacts, investors, buying signals & more

Open in Dashboard
Melbourne Storm logo
Acquired

Melbourne Storm

AustraliaEntertainment Providers

Undisclosed amount

September 1, 2026

EQT Group logo
Acquirer

EQT Group

EQT Group has acquired Melbourne Storm, the Australian professional rugby league club, for an undisclosed amount. The transaction transfers full ownership of the club to the investment firm, which now assumes control of its operations, playing roster management, and commercial activities.

Melbourne Storm competes in the National Rugby League and plays its home fixtures at AAMI Park Stadium in Melbourne. The club also operates a corporate hospitality division, offering businesses premium match-day experiences and event packages. EQT Group, a global investment organisation, manages assets across multiple sectors and has been expanding its portfolio into sports and entertainment properties in recent years.

The acquisition gives EQT Group direct entry into the Australian professional sports market, a segment with steady fan engagement and long-term media rights agreements. For Melbourne Storm, the new ownership brings access to EQT’s operational expertise and capital resources, which could support stadium upgrades, player development pathways, and broader commercial partnerships. The club’s existing management team is expected to remain in place to ensure continuity during the transition.

Financial details of the deal were not disclosed, but the transaction is structured as a full buyout of the club’s equity. Regulatory approvals have been completed, and the change of control is effective immediately. No changes to the team’s coaching staff or playing squad have been announced as part of the agreement.

The combined entity will focus on maintaining Melbourne Storm’s competitive position in the NRL while exploring new revenue streams through EQT’s network. The club’s home games at AAMI Park will continue as scheduled, and existing corporate clients will retain their current arrangements. Both parties have indicated that further announcements regarding strategic initiatives will follow in the coming months.

No buying signals identified yet.

Unlock GTM signals

Discover Melbourne Storm's tech stack and active buying intent.

View GTM signals

Unlock key decision-makers

Get direct access to the decision-makers at Melbourne Storm.

Unlock decision-makers