Volaris Group has acquired Maze Feedback AS, a Norwegian-based provider of a customer feedback application for retail chains, for an undisclosed amount. This corporate acquisition signifies Volaris Group's strategic expansion into specialized retail technology, integrating Maze’s proven solution into its portfolio. The transaction is a direct purchase, establishing Volaris Group as the new owner of Maze Feedback AS.
Maze Feedback AS offers a unique customer feedback app designed to energize and engage store teams across over 100 retail chains. Its platform delivers local, daily feedback in a gamified training app, empowering staff to improve behaviors, enhance customer experiences, and drive loyalty. With over 90,000 daily users, Maze helps retailers increase basket sizes, conversion rates, and staff retention. The company operates with offices in Norway, Sweden, and the UK, serves customers in more than 10 other countries, and holds ISO/IEC 27001:2022 certification and a AAA credit rating.
This acquisition is strategic for Volaris Group, known for its long-term approach to acquiring and growing vertical market software businesses. Maze’s success in enhancing retail operations through actionable insights aligns with Volaris’s strategy to expand its presence in specialized software. For Maze, joining Volaris Group provides access to global expertise and resources, positioning the company for an accelerated growth phase and expanded market reach. Synergies are expected from leveraging Volaris’s operational scale with Maze’s innovative product.
The acquisition ensures Maze Feedback AS can continue its mission of empowering retail staff with valuable customer insights, backed by Volaris Group’s support. This move guarantees the continued development of Maze’s platform, benefiting its existing client base across grocery, fashion, optician, and pharmacy sectors, while also enabling new market penetration. The combined entity is poised to enhance its impact on the retail technology landscape, supporting retailers globally in optimizing operations and delivering superior customer experiences. This acquisition solidifies Maze’s future trajectory under new ownership, distinct from a funding round.