CHANEL Acquires Roger Dubuis, Expanding Luxury

CHANEL has acquired Manufacture Roger Dubuis for an undisclosed amount.

Manufacture Roger Dubuis is renowned for its dedication to high horology, precision, and creativity, embodying a fusion of heritage with modern ingenuity.

The company operates an integrated Manufacture where skilled craftspeople imagine, conceive, decorate, and assemble rare and expressive timepieces, perpetuating the legacy of Mr. Roger Dubuis.

Founded on a dream to preserve and reinterpret horological savoir-faire, Manufacture Roger Dubuis is distinguished by its ability to produce its own regulating organs, ensuring total independence and authenticity across its movements.

This comprehensive mastery and commitment to excellence make it a unique entity in the luxury watchmaking landscape.

For CHANEL, a global luxury brand with a significant presence in high-end accessories and watches, this acquisition represents a strategic move to further strengthen its capabilities and vertical integration within the haute horlogerie segment.

The acquisition is expected to create significant synergies, allowing CHANEL to leverage Roger Dubuis's profound technical expertise, independent manufacturing capabilities, and reputation for extreme horology.

This move enhances CHANEL's position in the highly competitive luxury watch market by integrating a manufacture known for its meticulous craftsmanship and innovative spirit.

Conversely, Manufacture Roger Dubuis stands to benefit from CHANEL's extensive resources, global distribution network, and brand influence, while continuing its focus on advancing horological skills and unique timepiece creation.

This strategic integration underscores CHANEL's commitment to excellence and innovation in luxury watchmaking.

The combined entity is poised to further push the boundaries of horological artistry and technical prowess, ensuring the continued advancement of high watchmaking savoir-faire and delivering exceptional timepieces to a discerning global clientele.