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Penske Automotive Group Acquires World's Largest Toyota Dealer, Longo Toyota

Longo Toyota acquired by Penske Automotive Group

AcquisitionUSD519,400,000Manufacturing

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Longo Toyota logo
Acquired

Longo Toyota

Retail Motor Vehicles

Deal value

USD519,400,000

November 25, 2025

Penske Automotive Group logo
Acquirer

Penske Automotive Group

Retail Motor Vehicles

Penske Automotive Group has acquired Longo Toyota for $519,400,000. Longo Toyota, founded in 1967 and located in El Monte, California, is globally recognized as the largest retailer of Toyota products and the number one volume Toyota dealership in the U.S.A. The dealership has built a legacy on delivering a world-class guest experience, accumulating over 130 awards, including the prestigious Toyota President's Award every year since 1986.

Penske Automotive Group is a diversified international transportation services company and a prominent automotive retailer with an extensive network of dealerships. This acquisition represents a significant strategic move for Penske, integrating a highly successful and consistently top-performing dealership into its automotive retail operations. Longo Toyota's established high sales volume and strong customer loyalty are expected to complement Penske's existing portfolio and operational focus.

The acquisition is poised to enhance Penske's footprint in the crucial California market and deepen its relationship with Toyota, a leading global automotive manufacturer. For Longo Toyota, joining Penske's larger corporate structure could offer access to expanded resources and potential operational efficiencies while upholding its renowned brand and dedication to superior customer service. Synergies are anticipated through the adoption of best practices across sales, service, and customer relationship management within Penske's broad network.

This transaction is set to combine Longo Toyota's sustained excellence in sales and customer satisfaction with Penske Automotive Group's global retail expertise. The unified entity aims to continue providing exceptional automotive retail experiences, leveraging Longo's distinguished legacy and Penske's operational scale to foster future growth and strengthen its position in the automotive sector.

Buying signals & intent

Our AI suggests Longo Toyota may be interested in:

Dealer Management System (DMS) – inventory, sales, and F&I workflows
Digital Retailing / Online Vehicle Sales Platform (e‑contracting, online trade/value tools)
CRM & Lead Management with SMS/email marketing and Reputation Management
Service Shop Management & Appointment Scheduling / Repair Order (RO) Software
Parts Inventory Management and e‑commerce platform
Finance & Insurance (F&I) Software and Loan Origination / Credit Decisioning
Digital Marketing & Local Advertising (SEO, PPC, social ads)
Payment Processing, PCI Compliance & Cybersecurity

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