Flipkart acquired Letsbuy, the e-commerce company Hitaysh Dhingraa helped build, according to an Open Magazine profile of Dhingraa published on October 12, 2026. The deal was completed. No purchase price was disclosed in the source.
The source states that Flipkart acquired Letsbuy a little over two years after the company was built, and elsewhere describes the acquisition as taking place roughly two and a half years later. Dhingraa was 31 at the time of the sale, and the exit left him with a few million dollars, according to the profile.
Letsbuy grew out of a multinational company where Dhingraa ran the e-commerce business and which decided to shut that operation. He had a team of around 12 or 13 people, of whom five decided to start Letsbuy, carrying forward work they already understood. The source describes the venture as giving him a crash course in a still-nascent online retail market.
After the acquisition, Dhingraa says he was depressed and did not know what to do, and began waking up at 11 in the morning. A conversation with Sachin Bhatia, a co-founder of MakeMyTrip who had also exited a business around that period, helped him find a way forward. They explored several ideas, including real estate, before settling on matchmaking, and TrulyMadly grew out of that search.
Dhingraa later began working on The Man Company in 2014, launching the brand in 2015 with partners including Bhisham Bhateja. He says the company grew to ₹240 crore in revenue and became profitable. Emami, which had earlier acquired a majority stake in its parent, Helios Lifestyle, agreed in August 2024 to buy the remaining 49.6 per cent. Dhingraa is now founder and chief executive of Puresta, a beauty and health platform.