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Mars Acquires KIND Snacks for $5 Billion

Mars Acquires KIND Snacks for $5 Billion

AcquisitionUSD5,000,000,000Government Administration

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Acquired

KIND Snacks

Government Administration

Deal value

USD5,000,000,000

September 25, 2026

Mars logo
Acquirer

Mars

Food and Beverage Manufacturing

Mars acquired KIND Snacks for a reported $5 billion in 2020, according to a LinkedIn post identifying Daniel Lubetzky as the founder of KIND Snacks. The same source states that Lubetzky is known today as the founder of the company.

The source does not provide further details on the transaction, including its terms beyond the reported amount, the timing within 2020, or any advisers involved.

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Mars Acquires KIND Snacks for $5 Billion | M&A News | Signalbase