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Zyloware Eyewear Acquires Kenmark Eyewear, Expanding Market Presence

Kenmark Eyewear acquired by Zyloware Eyewear

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Acquired

Kenmark Eyewear

Retail Apparel and Fashion

Undisclosed amount

September 3, 2025

Zyloware Eyewear logo
Acquirer

Zyloware Eyewear

Consumer Goods

Zyloware Eyewear has acquired Kenmark Eyewear for an undisclosed amount, bringing together two established players in the optical industry. Kenmark Eyewear, an employee-owned company based in Louisville, Kentucky, has been a designer and distributor of quality eyewear products since 1972, known for its original designs, ethical standards, and commitment to superior customer service.

Kenmark Eyewear’s operations extend across the U.S. and internationally through a network of eyewear consultants. The company emphasizes quality, sustainable practices, and diversity, striving to exceed customer expectations in every detail. Its extensive brand portfolio includes popular lines such as Paradigm, Vera Wang, Lilly Pulitzer, Original Penguin, and Kensie, alongside other licensed and proprietary collections.

This acquisition is strategically significant for Zyloware Eyewear, allowing it to expand its market footprint and diversify its product offerings. By integrating Kenmark’s robust brand portfolio and design capabilities, Zyloware gains access to new customer segments and strengthens its overall presence in the competitive eyewear market. Expected synergies include an expanded distribution network, operational efficiencies, and a broader range of styles and collections for customers.

The combination of Zyloware's existing business with Kenmark's long-standing reputation for product excellence and customer service is anticipated to create a more comprehensive and competitive entity. The combined organization is positioned to offer an even wider selection of eyewear products, leveraging the strengths of both companies to enhance innovation and continue delivering high-quality solutions to the optical industry.

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