Publicis Groupe Acquires Hepmil Singapore to Expand Content & Creator Business

Publicis Groupe has acquired Hepmil Singapore for an undisclosed amount.

Hepmil Singapore is a prominent content and creator business known for its engaging and entertaining social media content, notably through its SGAG platform, which aims to improve the daily lives of Singaporeans.

The company also operates Hepmil Creator’s Network (HCN), empowering content creators and connecting them with branded opportunities.

As part of Hepmil Media Group, Hepmil Singapore functions as a full-service influencer marketing, content creation, and social media agency.

It specialises in helping brands and agencies harness the potential of creators for marketing outcomes, connecting them with passionate creators across six key Southeast Asian markets: Singapore, Malaysia, Philippines, Thailand, Vietnam, and Indonesia.

This acquisition positions Publicis Groupe to significantly enhance its digital content and influencer marketing capabilities in the region.

The strategic rationale behind this acquisition is to integrate Hepmil's deep local market understanding, robust creator network, and strong audience engagement with Publicis Groupe's extensive global client portfolio and marketing expertise.

This move allows Publicis to broaden its reach into the rapidly expanding creator economy and strengthen its offerings in social media and content marketing across Southeast Asia.

The combination is expected to create synergies by providing Publicis' clients with direct access to local cultural insights and a wider network of creators, while Hepmil gains the scale and resources of a global communications leader.

The combined entity is anticipated to offer more comprehensive and integrated solutions for brands seeking to connect with consumers through authentic, creator-led content and influential social media campaigns throughout Southeast Asia, leveraging a powerful blend of local relevance and global scale.