BDA has acquired Harper + Scott for an undisclosed amount, marking a significant expansion in the corporate merchandise and brand experience sector. Harper + Scott, a Certified B Corporation, is recognized as a leading creative agency specializing in crafting innovative brand experiences through private label and custom retail solutions. With headquarters in New York City and additional offices in Guangzhou, the company designs and produces a wide array of branded merchandise, gifts with purchase, and influencer mailers for prominent Fortune 500 clients, including Sephora, Carnival, and FedEx. Harper + Scott emphasizes ethical sourcing and manufacturing, ensuring all products are CPSIA compliant and exceed legal standards, with factories that are fully audited and adhere to FLA labor conditions.
This strategic acquisition is poised to integrate Harper + Scott's robust capabilities in creative design and responsible production practices into BDA's operations. The move is designed to leverage Harper + Scott's deep expertise in delivering high-quality, custom merchandise and its commitment to "doing better business at every touch" as a Certified B Corporation. The ethical framework, encompassing rigorous compliance with product safety standards and fair labor practices, is expected to enhance BDA's value proposition and expand its offering of sustainable and socially conscious branded products. Synergies are anticipated through expanded client offerings, operational efficiencies, and a stronger collective presence in the premium custom goods market.
The combination of BDA and Harper + Scott is expected to forge a more comprehensive and competitive global entity within the corporate merchandising industry. This consolidation aims to not only broaden the range of bespoke brand solutions available to clients but also to deepen relationships with existing customers by offering an expanded portfolio of ethically produced and thoughtfully designed merchandise. The unified operation is positioned to capitalize on growing demand for impactful brand experiences and responsible supply chain practices, driving future growth and market leadership in a dynamic sector.