Barilla Group has completed its acquisition of GOODLES, the California-based macaroni and cheese brand. Bloomberg reported the deal is worth about $750 million.
GOODLES is known for healthier recipes with more protein and bold flavors. The company was launched in Santa Cruz in 2020.
According to the source, the deal strengthens Barilla's presence in the United States, one of its key markets. GOODLES will keep running as an independent brand.
Co-founder and CEO Jen Zeszut will stay on to lead the next phase of growth, including expansion into international markets.