Global Brands Group (Member of Fung Group)

Global Brands Group, a member of Fung Group, has acquired Global Brands Limited, the independent UK-based drinks industry leader, for an undisclosed amount. Founded in 1997 by entrepreneur Steve Perez, Global Brands Limited is renowned for managing and distributing a wide portfolio of well-known drinks, including VK, Hooch, Franklin & Sons, and Shake Baby Shake. The company has established itself as one of the largest suppliers in the ready-to-drink (RTD) category, with its brands enjoyed by millions across 66 countries.

Global Brands Limited has built a reputation for innovation, creativity, and a commitment to sustainability, consistently driving growth through product development and global expansion. Its diverse product range caters to both on-trade and off-trade sectors, focusing on trend-setting beverages. The company has ambitious plans to increase its global presence to over 100 markets by 2027, underpinned by a passion for creating brands that excite and engage consumers.

This acquisition represents a strategic move for Global Brands Group to significantly expand its footprint within the global drinks market and strengthen its portfolio. By integrating Global Brands Limited's established brands and extensive distribution network, Global Brands Group aims to capitalize on the acquired company's leadership in the RTD category and its proven track record of innovation. The transaction is expected to create substantial synergies, combining operational strengths and market reach.

The combination of Global Brands Limited's brand development capabilities and market penetration with Global Brands Group's broader resources is anticipated to accelerate growth and enhance product offerings. This strategic purchase is set to bolster the combined entity's position in key international markets, fostering further expansion and innovation in the dynamic beverage sector.