Lyft, a prominent transportation network company, has acquired Gett, a leading taxi booking platform, for an undisclosed amount. This corporate acquisition sees Lyft expand its operational footprint and service offerings by integrating Gett's established presence in the regulated taxi markets of Israel and the United Kingdom.
Gett, founded in 2010, has built a significant business specialising in ground transportation solutions. The company focuses on the regulated taxi sector, providing a variety of flexible services, including delivery, to both business-to-business (B2B) and business-to-consumer (B2C) customers. Currently, Gett serves over 11,000 B2B clients and boasts more than 800,000 active B2C users across its key markets in Israel and the United Kingdom.
The acquisition is strategically significant for Lyft. While Lyft primarily operates in North America, acquiring Gett provides immediate access to new international markets and a robust B2B client base within the regulated taxi space. This move allows Lyft to diversify its service portfolio beyond its traditional ride-sharing model, incorporating Gett's expertise in taxi aggregation and delivery services. The synergy is expected to enhance Lyft's global reach and offer a broader spectrum of transportation solutions.
This transaction underscores Lyft's strategy to grow its ecosystem through targeted acquisitions. The integration of Gett's technology and operational model is anticipated to create a more comprehensive transportation entity, capable of serving a wider array of customer needs across different geographies and service types. The combined entity is poised to leverage Gett's strong market position in Israel and the UK to offer expanded and diversified ground transportation options.