IAEE Acquires Exhibitor Group to Enhance Industry Education

The International Association of Exhibitions and Events (IAEE) has acquired Exhibitor Group for an undisclosed amount.

This corporate acquisition sees IAEE, a leading global association for the exhibitions and events industry, integrate Exhibitor Group's comprehensive portfolio of educational resources and events.

Exhibitor Group is widely recognized for publishing EXHIBITOR magazine, which focuses on best practices in trade show marketing.

The company also produces EXHIBITORLIVE, a top-rated educational conference for the trade show and corporate event industry, alongside EXHIBITORFastTrak regional accelerated learning conferences and EXHIBITOR eTrak live online educational sessions.

Exhibitor Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program.

Exhibitor Group's core objective is to be the indispensable source of expert education on trade show and corporate event marketing, delivering high-value and demonstrably superior solutions.

Its reputation for uncompromising editorial integrity assures readers and customers of solutions they can apply with confidence.

This acquisition strategically enhances IAEE's commitment to professional development and expands its educational offerings across the exhibitions and events sector.

The integration of Exhibitor Group's established educational content and events with IAEE's extensive industry network is expected to create significant synergies.

By combining Exhibitor Group's specialized expertise in trade show marketing education with IAEE's broader industry advocacy and resources, the combined entity aims to provide a more comprehensive and robust platform for professionals seeking to advance their skills and knowledge.

This strategic move is anticipated to strengthen the overall educational landscape for trade show and corporate event marketers.

The combined entity is poised to deliver unparalleled educational content and professional development opportunities, further empowering industry professionals with the tools and insights necessary for success in a dynamic global market.