Salesforce acquired ExactTarget, according to source material published on October 21, 2026. The reported purchase consideration is $2,500,000,000. This summary is limited to the approved transaction facts in the cited source evidence.
Salesforce acquired ExactTarget
Salesforce acquired ExactTarget
AcquisitionUSD2,500,000,000Technology, Information and MediaUS
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Acquired
ExactTarget
United StatesTechnology, Information and Media
Deal value
USD2,500,000,000
October 21, 2026
Acquirer
Salesforce
Software Development
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