PAI Partners has agreed to acquire ELEMIS, the British prestige skincare brand, from L'OCCITANE Group. The transaction was announced on 4 November 2026. The purchase price was not disclosed in the sources.
ELEMIS was founded in London in 1989 and combines advanced skincare science with natural marine ingredients and a spa heritage, according to the announcement. PAI Partners described it as a leading skincare brand with a loyal global following, a fast-growing US business and approximately half of its sales generated through digital channels. The firm said the brand is well positioned to benefit from long-term growth in the global skincare market, supported by demand for premium, innovative and clinically proven products.
PAI Partners said it will work with the ELEMIS team to reinforce the brand's leadership in the UK, accelerate growth in the US, pursue further growth in selected international markets and expand its digital and premium retail presence. It also said it will support continued product innovation while preserving ELEMIS' identity.
The deal remains subject to completion; the sources did not state a closing date or further terms.