Mitsubishi Corporation has acquired easyauto123, an Australian used car retailer, for an undisclosed amount. This corporate acquisition sees the global integrated business enterprise expand its footprint in the automotive sector by taking ownership of the digital-first used car platform.
easyauto123, a division of Eagers Automotive Holdings Group, has operated since 2015 with a mission to make car buying easier, happier, and better value for Australians. The company provides a hassle-free experience, ensuring every car undergoes a 100-point safety check and is covered by a protection plan. It champions market value pricing, eliminating the need for haggling, and offers easy finance options. With origins in Western Australia, easyauto123 has grown to operate superstores in Perth, Sydney, Melbourne, Adelaide, Brisbane, Hobart, Maitland, and Newcastle, supported by extensive online shopping and transport arrangements across the country.
For Mitsubishi Corporation, this acquisition represents a strategic move to enter and strengthen its position within the dynamic Australian automotive retail market, particularly in the used car segment. The Japanese conglomerate can leverage easyauto123's established brand, digital capabilities, and customer-centric operational model. Conversely, easyauto123 is expected to benefit from Mitsubishi Corporation's extensive resources, global network, and operational expertise, which could facilitate further growth, technological advancements, and supply chain efficiencies.
The combination of Mitsubishi Corporation's industrial strength and easyauto123's innovative approach to car sales is anticipated to drive significant synergies. The unified entity aims to enhance the customer experience, expand its market reach, and potentially introduce new value propositions within Australia's evolving automotive landscape. This acquisition underscores a commitment to innovation and market leadership in the used car sector.