Capacity has acquired Creovai, an AI-powered software suite specializing in real-time agent guidance and post-conversation analytics for contact center teams, for an undisclosed amount. Creovai, which emerged from the merger of conversation analytics leader Tethr and real-time agent guidance innovator Awaken Intelligence, provides contact center leaders with tools to analyze every customer interaction. Its platform helps identify factors impacting customer and agent experience, enabling informed actions to drive continuous improvement and bottom-line results. Creovai's technology transforms unstructured conversation data into actionable insights, aiming to improve agent performance and retention, reduce customer churn, increase sales, and decrease service costs through capabilities like real-time agent assist, conversation intelligence, and QA automation.
This acquisition represents a strategic move to integrate Creovai's advanced AI and machine learning capabilities into Capacity’s overarching strategy. Creovai’s proven ability to deliver rapid ROI through its user-friendly solution and trustworthy insights presents significant operational and technological synergies. By leveraging Creovai's platform, the combined entity will enhance its capacity to offer comprehensive solutions for managing and optimizing customer interactions, addressing key pain points in contact center operations, quality assurance, and sales effectiveness.
The integration of Creovai’s sophisticated conversation intelligence, real-time agent workflow, and advanced analytics features is expected to bolster the combined entity's ability to drive efficiency and productivity for clients. This includes automating performance metrics, providing immediate guidance to agents, and pinpointing factors influencing customer satisfaction. The unified platform aims to offer an even more robust solution, empowering businesses to act on every interaction and accelerate a continuous improvement loop, from reducing training time to decreasing repeat calls and improving overall customer satisfaction.

