LocalStack has acquired Crave for an undisclosed amount. This corporate acquisition brings Crave, a specialized digital experience partner for the restaurant and hospitality sectors, under the LocalStack umbrella.
Crave focuses on designing, building, and operating custom customer-facing experiences, including web, mobile, and ordering infrastructure. The company serves franchise and multi-unit operators who require tailored software solutions beyond generic off-the-shelf options, addressing challenges like disconnected systems and locked guest data. Crave's offerings encompass bespoke storefronts, loyalty programs, enterprise integrations, first-party data systems, and AI-powered guest engagement, all designed to align with how hospitality businesses truly operate. Its client roster includes brands such as BIBIBOP Asian Grill, Staybridge Suites, and Holiday Inn, which collectively serve millions of guests across North America. This acquisition is expected to enhance LocalStack's capabilities by integrating Crave's specialized expertise in digital hospitality solutions and its established client base.
The integration of Crave's custom digital platforms and deep understanding of the hospitality sector is anticipated to broaden LocalStack's market reach and product portfolio. By combining Crave's ability to create tailored guest experiences and robust operational infrastructure with LocalStack's resources, the combined entity aims to offer more comprehensive and specialized solutions to businesses seeking to digitize their operations. This move allows LocalStack to directly address the growing demand for bespoke software in the restaurant and hotel industries, where generic platforms often fall short in meeting specific operational and customer engagement needs. The acquisition provides LocalStack with immediate access to Crave's proven technology and client relationships.
The unified organization is positioned to deliver advanced digital tools that empower hospitality brands to own their guest data, streamline operations, and cultivate direct customer relationships. This strategic combination is set to provide a more robust and integrated offering for businesses looking to transform their digital presence and drive revenue through personalized guest experiences, ultimately enhancing their ability to compete in a rapidly evolving digital landscape.