Infillion Acquires Catalina USA, Expanding Performance

Infillion has acquired Catalina USA for an undisclosed amount.

This corporate acquisition sees Infillion buying the established performance marketing partner, marking a significant expansion in its strategic capabilities within the advertising technology sector.

The transaction underscores a clear move to integrate Catalina's specialized shopper intelligence and media solutions into Infillion's existing portfolio.

Catalina, a trusted performance marketing partner since 1983, is recognized as a leader in shopper intelligence and precisely targeted in-store, TV, and digital media.

The company personalizes the shopper journey, powered by an unrivaled real-time shopper database and AI-optimized data science.

Catalina assists retailers, CPG brands, and agencies in optimizing every stage of media planning, execution, and measurement, delivering approximately $6 billion in consumer value annually.

Its Omnichannel Managed Media Services portfolio offers full-funnel marketing solutions, crafting highly targeted custom audiences and delivering personalized messages across various media channels.

The acquisition is strategically driven by the complementary strengths of both entities.

Catalina's deep expertise in shopper data and its robust omnichannel media delivery capabilities, spanning in-store, CTV, out-of-home, and digital, are expected to significantly enhance Infillion's offerings.

This integration will allow Infillion to provide a more comprehensive and data-driven suite of solutions, enabling clients to achieve greater precision and effectiveness in their marketing campaigns.

The synergy is anticipated to create a more powerful platform for personalized advertising and closed-loop measurement.

Looking ahead, the combined entity aims to solidify its position as a leading force in the performance marketing landscape.

By integrating Catalina's unique shopper intelligence with Infillion's broader technological framework, the acquisition is poised to deliver enhanced value to retailers, CPG brands, and agencies.

The focus will be on driving innovation in personalized media delivery and measurement, ultimately empowering clients with more impactful and measurable advertising outcomes in a rapidly evolving market.