Informativ has acquired Carmatic for an undisclosed amount, integrating Carmatic's payments-as-a-service platform into its comprehensive suite of solutions. This strategic corporate acquisition expands Informativ's offerings in the automotive dealership technology sector.
Informativ currently serves over 7,000 dealers with a comprehensive solution for proactive fraud prevention, compliance, credit, and customer insights. The company’s technology is designed to create empowered buyers, ensure protected and compliant sales processes, and ultimately help dealerships close more deals. Carmatic, on the other hand, is recognized for its modern and best-in-class payments-as-a-service platform, which facilitates efficient transaction processing.
This corporate acquisition is strategic, aimed at creating a more complete and proactive solution for dealerships. By integrating Carmatic’s payments-as-a-service platform, Informativ expects to enhance its existing offerings, which include ID and synthetic fraud detection, credit solutions, and dealership compliance software. The synergy will allow Informativ to provide a unified platform encompassing everything from initial customer insights and credit checks to compliant sales processes and final payment execution, thereby streamlining operations and increasing efficiency for its clients.
The combined entity is poised to deliver a more robust and integrated offering to the automotive industry. By bringing together fraud detection, compliance, credit solutions, and now payment processing, Informativ aims to solidify its position as a leading provider of comprehensive technology solutions for dealerships, fostering smarter deals and safer sales in a consolidated ecosystem.