Wealth management technology consultancy F2 Strategy has announced another acquisition: Callaway Cloud Consulting, which specializes in platform engineering, data engineering, and Salesforce and artificial intelligence-related engagements, according to the company. Financial terms of the transaction were not disclosed.
The acquisition expands F2's technology implementation and engineering capabilities, strengthening the firm's ability to help wealth management organizations move from technology strategy and platform selection through implementation, integration and ongoing optimization.
According to a prepared statement, over the last 12 years, Callaway has completed more than 1,500 projects and brings technical expertise spanning technology architecture, development, integration, platform stabilization and support.
Brandon Gage, CEO of Callaway, will join F2 Strategy as managing director. Prior to Callaway, Gage was a founding member of United Capital, where he supported the firm's acquisition strategy and growth before its acquisition by Goldman Sachs in 2019.
Callaway will transition to the F2 Strategy brand in early 2027.
This is the sixth acquisition for F2 since Renovus Capital Partners took a majority stake in the firm.