AlphaCore Wealth Advisory, a La Jolla, Calif.-based alternatives-focused registered investment advisor managing about $10 billion in client assets, has acquired Blue Rock Financial Group, a Sussex County, Del.-based wealth management firm with over $400 million in assets under management. The financial terms of the transaction were not disclosed.
The addition strengthens AlphaCore’s growing Mid-Atlantic presence, following its acquisition of SPC Financial, whose team helped launch AlphaCore Tax Services in November 2025, the firm said.
Blue Rock was founded more than a decade ago by Todd Roselle, who joins AlphaCore as managing director and partner. Roselle stated that he had previously turned down merger conversations for over 10 years, finding an alignment of values with AlphaCore.
The nine-person Blue Rock team focuses on business owners and high-net-worth families. The team uses a technology-driven approach to client engagement that AlphaCore plans to roll out across the rest of its firm, according to the announcement.
AlphaCore founder and CEO Dick Pfister said that "Every new partnership creates opportunities to deepen our roots within the communities we serve, and Todd’s team is a great example of that."
The Blue Rock team will remain in Sussex County, operating from AlphaCore’s Rehoboth Beach office and working closely with its Bethesda, Md., office. Dick Pfister is the majority-owner of AlphaCore, which also has a minority stake held by Constellation Wealth.