Augustus Media Acquires Lovin', Smashi,

Augustus Media has acquired Augustus Media for an undisclosed amount.

The transaction sees the award-winning Middle Eastern digital media company, known for its adaptability in a changing media environment, solidify its operational structure.

Augustus Media operates a diverse portfolio of digital brands, including Lovin', a local news and entertainment channel delivering bitesize news and community stories, and Smashi, a regional content platform offering 13 channels across business, gaming, sports, and entertainment, including live-streamed UAE League matches.

The company's content production powerhouse, ODEUM, specializes in high-quality video production, branded content, animation, audio production, and studio services.

Augustus Media maintains a significant regional presence with offices in Riyadh, KSA; Dubai and Abu Dhabi in the UAE; Cairo, Egypt; and Doha, Qatar.

This strategic move reinforces the company's established position in the Middle East's digital media landscape.

This acquisition is understood to be a strategic consolidation, aligning with Augustus Media's stated vision to establish and maintain a 'New Order' of media advertising, with data and content at its core.

The integration is expected to enhance operational efficiencies and further streamline the company's mission to be the 'New Media' company of choice in the Middle East.

By bringing its existing entities under a unified corporate structure, Augustus Media aims to generate profitable growth through innovation and continue breaking the mould in marketing communications.

The combined entity is poised to leverage its comprehensive suite of digital platforms and production capabilities to deliver engaging content and innovative advertising solutions across the region.

This internal acquisition underscores Augustus Media's commitment to its long-term strategy, ensuring a cohesive approach to its market expansion and product development initiatives.