SURJ Sports Investment has acquired ATP Media for an undisclosed amount, signaling a notable transaction within the global sports media sector. ATP Media serves as the global sales, broadcast production, and distribution arm of the ATP Tour, having centralized the exploitation and host broadcast production for worldwide television and digital broadcast rights of men’s professional tennis since its establishment in 1999.
ATP Media possesses extensive expertise in providing comprehensive, end-to-end broadcast solutions. Its services encompass rights sales, multi-platform production, and global satellite delivery for premier tennis events, including the ATP Masters 1000s, ATP 500s, ATP 250s, the Nitto ATP Finals, and Next Gen ATP Finals. Furthermore, the company operates Tennis TV, a direct-to-consumer digital subscription service launched in 2006, delivering a rich streaming experience of ATP Tour tournaments to a global audience.
This corporate acquisition is strategically aligned with SURJ Sports Investment's objective to expand its portfolio of premium sports content and media rights. The move provides SURJ Sports Investment with direct control over a pivotal entity in the professional tennis ecosystem, enabling it to leverage ATP Media's established production capabilities, global distribution network, and direct-to-consumer platforms. Synergies are anticipated through the optimization of content delivery and the enhancement of commercial value for tennis media assets worldwide.
The combined entity is well-positioned to meet the increasing global demand for high-quality sports content and digital streaming experiences. Through this acquisition, SURJ Sports Investment intends to strengthen the worldwide reach of men’s professional tennis, streamline content distribution, and deepen fan engagement with an enhanced and integrated media offering.