Global has agreed to acquire Alight Media, according to a LinkedIn post congratulating both companies on the agreement. The amount was not disclosed in the sources.
Alight was co-founded in 2019 by Matthew Dearden and Dave Huckerby, with Ged Glover joining them early on. According to the source, the company built more than 5,500 screens across the UK, spanning digital 48-sheets to leisure and hospitality environments, and did so through Covid. The source says Alight earned Campaign UK Best Places to Work recognition and that in 2023 it overtook Global in digital 48-sheet audience reach.
The source describes the combination as a pairing of premium screens, technology and people, and points to Global tools including DAX, Global IQ and AdPower by Global, which it says make outdoor easier to plan, buy and measure and more accessible to brands of every size. Simon Pitts is named as leading the Global team.
The source also presents the deal as evidence that digital out-of-home keeps growing and competing with other channels for advertisers' attention.