55/Redefined Acquires Age-Friendly

55/Redefined has acquired the Age-Friendly Institute for an undisclosed amount, marking a significant corporate acquisition in the sector focused on older adults.

The Age-Friendly Institute, founded in 2019, is dedicated to being a leading voice for older adults and connecting them to organizations.

Its mission involves helping companies improve their cultures, products, and services to better serve the aging population.

Central to the Age-Friendly Institute's offerings is the Certified Age-Friendly Employer (CAFE) program, established in 2006.

This program is recognized as a premier certification for organizations committed to being optimal workplaces for employees aged 50 and above, with hundreds of companies having earned this distinction.

Additionally, the institute operates AgeFriendly.com, a consumer-facing website providing curated content and a ratings and reviews engine.

This platform enables older adults and caregivers to provide feedback on the age-friendliness of communities, employers, health services, and various products.

This acquisition is strategically important for 55/Redefined, as it integrates the Age-Friendly Institute's established programs and insights into its own operations.

The CAFE program brings a robust certification standard and a network of recognized employers, while AgeFriendly.

com offers a direct channel for consumer feedback and valuable data on the needs and experiences of older adults.

The synergy is expected to enhance 55/Redefined's capacity to advocate for and serve the older adult demographic, leveraging the institute's expertise in identifying and promoting age-friendly environments.

The combination of 55/Redefined and the Age-Friendly Institute is poised to create a more comprehensive platform dedicated to improving quality outcomes for older adults.

By harnessing the institute's feedback mechanisms and certification programs, the combined entity aims to accelerate the development of age-friendly initiatives across workplaces, communities, and health systems, ultimately enhancing the quality of life and care for older adults.