Howden Acquires A-Plan Insurance, Expanding High Street Presence

Howden has acquired A-Plan Insurance for an undisclosed amount, significantly expanding its presence in the UK personal lines insurance market.

This acquisition sees Howden, a prominent UK insurance broker, take full ownership of A-Plan, known for its distinctive client-centric approach.

The transaction represents a corporate acquisition, integrating A-Plan into Howden's broader portfolio.

A-Plan Insurance has provided a personal insurance service to its 600,000 clients since the 1960s.

Operating through over 90 High Street branches across 16 counties, A-Plan distinguishes itself by offering direct, accessible client interactions.

It actively avoids impersonal call centres, automated systems, and complicated online processes, focusing instead on tailored advice and service, a model that has led to a high proportion of new clients arriving through recommendations.

Its offerings include car and home insurance.

Howden, established in 1994, is one of the largest insurance brokers in the UK, offering a comprehensive array of insurance products spanning motor, home, leisure, life & health, and business & corporate lines.

Howden emphasizes a 'people-first' approach, delivering tailored services through its network of local branches.

It also operates as a Principal Partner of The British & Irish Lions, underscoring its market presence and commitment to service.

The acquisition is strategically driven by a shared commitment to client-focused service and represents a substantial expansion for Howden.

A-Plan's strong local high street presence and emphasis on face-to-face interaction align with Howden's own approach to supporting local communities and providing personalised advice.

This integration is expected to create synergies by combining A-Plan's established client base and unique service model with Howden's extensive product range and scale, enhancing both market reach and customer propositions.

The combined entity is positioned to deliver an even broader suite of insurance solutions while maintaining a deep-rooted commitment to accessible, personal service.

This move is anticipated to strengthen Howden's position as a leading personal and business insurance provider across the UK, offering clients continued choice and expert guidance.