SPORTFIVE announced an agreement to acquire 4sports Hockey, an athlete management business in international hockey. The deal was announced on 3 November 2026. The purchase price was not disclosed in the sources.
According to SPORTFIVE, 4sports Hockey brings deep hockey expertise, trusted relationships, an international network and a player-first philosophy to the group. SPORTFIVE said it contributes global reach and broader commercial, marketing and media capabilities. The company said the combination gives it a platform to create more opportunities for athletes and to expand its athlete management business into another major international sport.
4sports Hockey will continue to be led by Giger Daniel alongside Peter Forsberg, Johan Finnström, Micke Johansson and Timo Machleid, supported by the company's 20-member team, according to the announcement. SPORTFIVE said it looks forward to welcoming the entire team.
SPORTFIVE described the agreement as an important step forward for its athlete management business and a significant step for its athlete management ambitions.