Signalbase + HubSpot integration
Your CRM knows who a company is. It does not know what just happened to them. With Signalbase you build a list of companies that just moved, or enrich the accounts you already hold, and push the result straight onto your HubSpot company records: the funding round from eleven days ago, the three open engineering roles, each event with its source attached.
No spreadsheet exports, no copy-pasting research into notes, no stale enrichment vendor refreshing once a quarter.
What you can do
Push a list you built into HubSpot. Filter the signal stream to your niche, save the list you like, and push every account on it to your CRM with the signals attached.
Enrich the accounts you already hold. Run your book through Signalbase enrichment and push the results, so dormant records pick up what happened since anyone last touched them.
Run workflows on the new properties. Pushed signals arrive as property updates, so your existing sequences, scoring and routing fire on them like any other field change.
Route by signal type. Send funded companies to one rep, acquisitions to another, hiring surges to the team that sells into growth.
Give reps the reason to reach out. Every signal carries its source, so the first line of the email writes itself and is verifiable.
Setup
- 1Get a Signalbase account. The 7-day trial includes 500 credits.
- 2Build a list: filter signals to your niche, or enrich the accounts you already hold.
- 3Push it to your CRM. You authorise HubSpot once on the first push, and signals land on the matching company records.
- 4Run your workflows. The pushed properties trigger sequences, scoring and routing like any other field change.
What gets written
Signal type, event date, amount and currency where relevant, investors or acquirer, seniority and department for people-level events, open roles for hiring signals, and the source URL for every event.
How teams use it
Reps open the record and the reason to reach out is already on it, with a source they can check.
Signals arrive as property updates, so routing, scoring and sequence triggers run on real events.
The pipeline sorts by what happened last week instead of who was touched last quarter.
Each push lands as property updates, so the plays you already built in HubSpot start themselves.
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Signals on the record before your reps open it
Build the list in Signalbase, push it to HubSpot, and every account carries its funding, M&A, hiring and job-change signals with sources attached.
Tested by 700+ GTM teams · 500 trial credits included