In a market often saturated with fast fashion, Tenue., a denim brand built on durability and ethical production, has raised $100K to fuel its expansion. The company, founded by Menno van Meurs, emerged from a desire to counter disposable clothing, focusing instead on quality workwear produced in collaboration with factories in Italy, Portugal, and Japan.
With its "Buy less, but better" ethos, Tenue. aims to create ethically produced garments that last. This new capital will help bring more people into its rapidly growing mission.

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