E-commerce stores collectively lose an estimated $18 billion each year to abandoned shopping carts, a problem Retention.com aims to solve with its email-based retargeting platform. The Shopify solution, which helps brands re-engage lapsed audiences and grow their email lists, recently raised $100K in new capital.
Retention.com positions itself as a data company, offering a "magic wand" for online retailers to recover lost revenue. Its technology is designed to turn potential losses from uncompleted purchases into future sales by bringing shoppers back to their carts.













