Rafar Group, Crown Brands Group Announces Hanky Panky Acquisition

Rafar Group and Crown Brands Group have acquired Hanky Panky for an undisclosed amount.

This corporate acquisition sees the established intimate apparel brand join the portfolio of the two investment entities.

The transaction marks a significant change of ownership for Hanky Panky, known globally for its distinctive product offerings, rather than a funding round.

Founded in New York City in 1977 by Gale Epstein and Lida Orzeck, Hanky Panky has built a reputation around its "World’s Most Comfortable Thong®.

" The company specializes in thongs, underwear, lingerie, and sleepwear, catering to women across more than 70 countries.

Its brand ethos emphasizes comfort, diverse silhouettes and colors, and a commitment to sustainability, resonating with a wide customer base including celebrities and stylists.

The acquisition is strategically poised to leverage Hanky Panky’s strong brand recognition and loyal customer following.

For Rafar Group and Crown Brands Group, the move provides an opportunity to integrate a well-established and profitable brand into their holdings.

Expected synergies include enhancing Hanky Panky's global distribution capabilities and scaling its operational efficiencies, while preserving its core mission of delivering comfort and empowering women through its product line.

This corporate acquisition is expected to support Hanky Panky's continued growth and innovation within the competitive intimate apparel market.

The combined entities aim to expand the brand's reach and product offerings, building upon its legacy of comfort and quality.

The focus will be on maintaining Hanky Panky’s distinctive identity while benefiting from the strategic resources and operational expertise of its new owners, ensuring the brand's presence in an evolving global landscape.